You need to reach the hardest demographic in the western world with your beauty product; women over 50. They are the buyers, the ones most focused on looking younger, and they are also the most jaded and cynical of all age groups. They manage the family money, tell everyone what products they use, and don’t care if they offend anyone. You want their attention and their loyalty, and yet it evades you.
Why?
What should you do?
Spend more on advertising? Have an expensive celebrity endorse your product? There’s another way. Collaborate with the insider who understands mature women and what they want.
With nearly 30 years in the beauty industry both in front and behind the camera, Suzanne is both your audience and your confidant. Former international model with Elite Models and Revlon Charlie Girl, licensed aesthetician, celebrity makeup artist who has worked with Hillary Clinton, Arianna Huffington, Tucker Carlson and many more, Suzanne is your dream insider.
What can she do for you?
Beauty Writer. Suzanne is a superb writer with a strong and humorous voice. She graduated from John Morrow’s Smartblogger course, and knows how to leverage SEO so that your blog ranks high on Google. She also writes grin-worthy social media (go here for examples of work) and product information. See her recent articles for yourself:
- Detailed Tutorial: The Makeup No Makeup Look for Mature Skin
- Educational: 7 Types of Topical Vitamin C that Every Woman Should Know (and which one is best for you)
- Product Promotion: Botox in a Bottle: A 2024 Ultimate Guide to Insanely Beautiful Skin
- Storytelling: Not Old Yet: Living Abroad Solo
Content Creator. With a rich history in video and television production and an accomplished YouTube channel with over 400 videos, Suzanne is a product master who knows how to sell benefits. She writes scripts, content briefs, films, and works closely with editors to deliver exactly what you need. With easy access to a multitude of women of all ages she hires, schedules, films, and creates the best UGC content you’ve ever had. Below are some examples of recent work.
Suzanne worked with Il Makiage on over fifteen collaborations. Two of the most recent promotions as seen on social media are shown below.
The following two reels were recently created for BeeCos Beauty; a facial cleanser targeted to ages 20-35.
The two reels below are created for Finlay + Green, a moisturizer targeted to women ages 50+ interested in a product that works in conjunction with the four stages of menopause.
“Suzanne has been an exceptional content creator for my brand, Finlay + Green. She consistently sought input to ensure alignment with our brand, crafted thoughtful scripts, and delivered high-quality reels on time. Her work not only reflected our values but also resonated strongly with our audience, with her reels achieving impressive performance metrics. I am thrilled to have had the opportunity to collaborate with such a talented and professional individual. I wholeheartedly recommend Suzanne’s skills and creativity to anyone seeking impactful content creation.” Helen Finlay
| “I am so thankful to have found and started working with Suzanne. It’s been a breath of fresh air to have someone like her on my team; she always meets deadlines, communicates like a pro, and has truly gone above and beyond in helping me craft content that I feel proud to share. Even when I’ve had my hands full with manufacturing delays, Suzanne has been a rock, keeping our social media presence alive with basic updates while we wait to unleash the more detailed, creative stuff post-launch. She’s not just a freelancer; she’s become a go-to person for advice, connecting me with great video editors, and solving those annoying little meta issues with account setups. If you’re considering teaming up with Suzanne, let me tell you, she’s the real deal – you won’t be disappointed! ” |
| Sheri Olesen owner BeeCos Beauty |
Contact Suzanne for more information and rates.
