Green Beauty is a buzzword in the cosmetics and skin care industry. Tired of toxic chemicals that lead to life threatening illnesses like breast cancer, heart disease, and liver dysfunction, women are switching to Green Beauty in droves. As technology has improved, non-toxic beauty products have improved and now stand as a viable, quality alternative to regular beauty products that rely on slick marketing strategies and young pretty spokespeople to keep you engaged while uninformed about their ingredients. Paige Padgett, celebrity makeup artist and author of Green Beauty Rules, took time out from her busy schedule to chat with me about not only Green Beauty, but also what to buy and why.
- Why Should I Switch to Organic Beauty? They are simply better for you. Conventional cosmetics are filled with toxic chemicals including endocrine disruptors, neurotoxins, cause birth defects and cancer.
- Why is there a big push for women to use organic makeup, including cosmetics and skin care?What’s so bad about what we have been using? Consumers are starting to demand non-toxic personal care products. The are savvy about what’s in their products and they want transparency. The average woman uses 12 products before breakfast the average man 9 and teen 17. You are exposed to hundreds of toxic chemicals before you start your day.
- Organic and “natural” is an often mis-used and over-used term. The chicken at the grocery store is “natural” and it’s choking with growth enhancers.As we read labels, what are we looking for? Look for USDA Organic if you can in skin care, Verified by EWG, EcoCert and Cosmos seals. They are natural and organic certifications that I trust. If you care about animal rights look for Leaping Bunny and Vegan look for PETA, if you care about GMO and Gluten look for marketing that addresses those values as well as seals. Look for messaging that is very specific such as no paragons, synthetic fragrance or dyes etc. The more specific the better. Largely avoid petrochemicals. I try to avoid the 3 Ps: Perfume (fragrance), Petrochemicals and Parabens.
- Organic beauty products have had a reputation of often being thick, goopy, and ineffectual. I have used organic skin care only to discover that it doesn’t improve my skin or provide anti-aging, it just does the bare minimum. What are the challenges the industry faces to make Green Beauty an effective option? One challenge is organic chemistry. It’s improved dramatically in the past 5 years. There are new natural and organic chemicals coming to market at lightning speed but we still have a ways to go to compete with cosmeceuticals for example. Cost is another factor. It’s all much more expensive to produce.
- Anti- aging is the key buzzword for women over 40. Some “anti-aging” organic skin care doesn’t bring about the results of it’s more chemical counterparts. What are we looking for in organic products that make them effective at anti-aging? Look for nature meets science. For example, look for peptides, hayluronic acid, stem cells, and vitamins A, C, E and B and Niacin as well as botanical extracts. They are much more potent then most people know.
- You have a new skin care line coming out! Tell us about that and your upcoming online courses. My course delves deep into why you should avoid conventional cosmetics, the chemicals to avoid, why and in what form/formula, and how to identify chemicals and read labels, how to score your products to see if they are safe and how to find better for you products. I have a new sustainable beauty and wellness brand called, Paige Lifestyle. Our first product, DiscoLid, is a glitter alternative gel eyeshadow that you can wear sheer to give a more glitter effect or layered to give a foil effect. It’s so pretty and quite transgenerational. I wear it day and night! The best part is we aren’t contributing to the micro plastic in our oceans. Many people do not realize glitter is litter. It’s a micro plastic that collects on the ocean floor and in fish and marine life. Over 60 music festivals have already banned glitter. We will be having our friends and family presale starting in December.
Visit Paige at https://paigelifestyle.com to sign up for her pre-sale of new, safe, toxic free products!